Nike Makes Running a Dream with the Perfect Fit
Introducing Dynamic Fit for unparalleled comfort and performance for every athlete
Philippines, DATE – A different pair of feet, a different shoe mould, a different fit but the same dream experience. The LunarEclipse+ 2 is set to offer runners the perfect customized fit with the introduction of Dynamic Fit Technology.
Created in Nike’s Innovation Kitchen and Sports Research Lab, Dynamic Fit is designed to eliminate the space between the foot and the shoe for a customized fit that feels like the ‘second skin,’ no matter the foot size or shape. Dynamic Fit technology features soft material that wraps like fingers around the mid-foot and arch for a glove-like fit. The perfect fit can be achieved with a simple motion of tightening the laces, which are connected to the Dynamic Fit mid-foot cage for the perfect wrap.
Pushing innovation limits to help runners achieve their full potential, the LunarEclipse+2 also features ultra-soft Lunarlon cushioning for a smooth ride and the innovative Dynamic Support stability system that works in tandem with the Lunarlon cushioning to for an easy, gradual transition and a smooth ride.
Dynamic Support is a two-part midsole system working in tandem with the ultra-plush Lunarlon cushioning to provide stability and support. Opposing wedges of foam move the runner from soft to stable as the heel lands and the foot flexes down, providing for an easy, gradual transition and a smooth ride. The Fitsole 4 sockliner provides extra support and comfort by combining two densities of foam – one more resilient, one a little softer for increased smooth transition. The LunarEclipse+2 also features a TPU heel cup that works with the heel clip for superior fit and support.
Marrying art and innovation, Nike partnered renowned make up and body paint artist Joanne Gair to bring to life the concept of ‘second skin.’ A natural collaboration choice, Joanne Gair embodies the same passion and attention to detail in honing her craft, mirroring Nike’s own obsession over every aspect of craft and design.
To complete the runner’s attire, the Hurricane Vapor Jacket (Men’s) and the Cyclone Vapor Jacket (Women’s) are the perfect complements to every runner’s wardrobe as we exit the tail end of the monsoon season that plagues the region.
Both the Hurricane Vapor Jacket and the Cyclone Vapor Jacket are designed to protect runners from the rain and wind without the extra warmth of a heavy jacket. The light sheer fabric shell made of ripstop fabric is internally flocked (fibres adhered to the surface in a pattern) to maximize breathability by preventing the jacket from sticking to the skin.
Showcasing innovative attention to detail, the lower-back pocket on both jackets serve as both storage and on-the-go option when the runner wants to pack the jacket into itself.
The LunarEclipse+2 will be available in stores in Southeast Asia from January 13, 2012, in the following countries:
* Indonesia, IND 1, 6999, 000
* Malaysia, MYR 519
* Singapore, SGD 239
* Thailand, THB 5, 400
* Philippines, PHP 6, 495
The Hurricane Vapor Jacket and Cyclone Vapor Jacket will be available from January 1, 2012:
* Indonesia, IND 999, 000
* Malaysia, MYR 369
* Singapore, SGD 159
* Thailand, THB 3, 650
* Philippines, PHP 4, 795
NIKE, Inc. based near Beaverton, Oregon, is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned Nike subsidiaries include Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Cole Haan, which designs, markets and distributes luxury shoes, handbags, accessories and coats; Umbro Ltd., a leading United Kingdom-based global football (soccer) brand; and Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories. For more information, visit www.nikebiz.com.
Country Marketing Manager
Note: This is a sponsored post