April 2013 – adidas presents the climacool® Revolution running shoe, a 360° ventilation running experience for the coolest run. The latest edition of cool running, which provides ventilation from all sides for improved running performance, can be seen on the feet of sports superstar David Beckham in adidas’ latest TV commercial.
New ventilation channels across the outsole and the use of climacool® material on the upper of the shoe help sweat to evaporate. In addition, the COOLEVER lining, a special clover-shaped yarn, keeps the foot cool, dry and comfortable during the run. The achieved performance benefit of 360° ventilation reduces thermal stress and discomfort during workouts and results in increased running performance.
Triathlon coach Ani de Leon-Brown shares her foolproof tips to getting run-ready for the KOTR
With this year’s adidas King of the Road (KOTR) coming up this September 30, it’s time to begin your preparations for the run.
If this is your first running event and it actually took you a while to finally gather the courage to join, then keeping that motivation alive is your number one priority. You may follow the dozen or so helpful tips online (like adidasrunning on Facebook), but without the proper motivation, all your preparations are for naught.
Set Your Goals. “Preparing for a race is like preparing for an exam– you have to study the specific subject so you will not be shocked and will have the answers on race day. It pays to have a plan for whatever distance you are aiming for,” said Coach Ani de Leon-Brown, Filipina Ironwoman, triathlete, race director and proud mom.
Another pair on the roll.
A few months after becoming official partners with Gold’s Gym, one of the top fitness centers worldwide, premier sports brand Adidas has recently rolled out its campaign for Adipure 360 in selected Gold’s Gym branches around the metro.
Adipure 360, the latest breakthrough shoes for training from Adidas is designed to give each and every user that much needed versatility and comfort during training.
Its various features command presence on the gym floor: flex grooves for maximum flexibility, an Ortholite sockliner with microbial protection, an outsole material that provides a lightweight cushioning, and a full bootie construction for anatomical comfort.
Getting the most out of a day’s workout from Gold’s Gym has never been so efficient and convenient with the Adipure 360.
Manila, Philippines – After another huge outing last Monday and another key match-up the other day versus the Miami Heat, Derrick Rose’s Chicago Bulls enter a stretch against the East’s top teams. That includes a home match-up this Saturday on St. Patrick’s Day where the Bulls will don green uniforms and Rose will debut an all-new colorway of the adiZero Rose 2.5…
A heightened experience welcomed the members of the media and other guests during the grand launch of Riovana held last February 17, 2012. Owned by the running industry’s frontliner Coach Rio De La Cruz, the event demarcated the formal unveiling of this one-stop-shop that provides a different high to runners and enthusiasts alike by enlightening them about the right tools, techniques and other know-hows regarding running so they can transcend from being ordinary to extraordinary runners.
The best word to describe Riovana’s Sole Healing: the revolutionary recovery center for athletes and sports enthusiasts alike. This hub boasts of having state-of-the-art physical therapy equipment and top-notch medical and sports practitioners as part of its core team. The whole team ensures their customers a heightened experience, one which will help them transcend from the troubles brought about by their sports activities, to bringing out their best through conditioning and post-sports treatment.
The kind of friendship which Dr. Gar Eufemio and Coach Jim Saret have, which brought about a powerhouse partnership: the MultiSportMatriX or MSMX. These two have been buddies since their days working with the Philippine Basketball Association (PBA). Since then, they have continuously lent their expertise in helping develop and maintain athletes’ top form.
“I specifically requested to have Jim brought in. I knew immediately that we needed him in Sole Healing after Coach Rio explained to me his concept of creating a one-stop-shop for athletes…
‘Those who dare’ – these are the girls that fight with passion for their dreams; the girls that dare to go beyond their limits, the girls that have fun while doing so, and because they believe they can do it, they go “all in” to reach that goal. The adidas women dare to go all in as adidas celebrates women that are bold enough to take risks putting passion in everything they do.
Capitalizing on the unique breadth and depth of the brand is the adidas “all in” campaign, which fuses the worlds of sport, music and fashion by showcasing adidas’ distinctive presence across and into different sports, cultures and lifestyles. To follow this campaign’s success is the “all adidas” Women, bringing together personalities such as pop icon Katy Perry, tennis player Caroline Wozniacki, Staatsballett Berlin ballerinas, blogger Sneakerqueen, DJ Baby G, Chinese superstar Li Bing Bing, athlete Wei Qiuyue and the everyday girl in a mix of environments from sport to music, lifestyle to fashion. All having a connection with the brand, these girls are a perfect fit because they dare to be bold and go “all in” withadidas. The campaign highlights women across the adidas Sport Performance, adidas Originals and adidas by Stella McCartney.
In running the single point of contact with the ground beneath you (unless you decide to crawl part of the way) is your shoes. It is amazing how incredibly our feet are designed to enable us to run – and not only run, but run long distances. However, as most of running nowadays is on hard road surfaces we need to protect our feet and joints from the impact of running. As such it is vital that we invest in a decent and appropriate pair of running shoes. So here is some important advice and tips to follow.
We have all been running all our lives. So, many people think that they don’t need to adjust the style which they have developed naturally over that time. However, think about these points which can help you smooth and improve your natural style, based on research and experience of many runners.