Dance Revolution: adidas casts a spotlight on the passion for dance

A sneak peek into the behind-the-scenes action of the dance themed #mygirls campaign for Southeast Asia

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adidas has launched its first Southeast Asia campaign for women, all in for #mygirls. The first phase themed around the girls’ love for dance highlighted the shared passion of dance between girls in Southeast Asia who rely on their peers and communities as a source of strength and play an instrumental role in inspiring each other to go all in.

Decked out in bold and playful colours, the behind- the-scenes photo shoot presented the upbeat, unique and energetic nature of the women. The stylish yet comfortable Techfit, CIimalite and Yoga apparel, coupled with the sporty adiPURE and Climacool footwear brought out the sassy and exuberant dancer in the girls.
Continue reading “Dance Revolution: adidas casts a spotlight on the passion for dance”

David Beckham cools the world in climacool® Revolution

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adidas presents 360° ventilation running experience

with latest climacool® running shoe

April 2013 – adidas presents the climacool® Revolution running shoe, a 360° ventilation running experience for the coolest run. The latest edition of cool running, which provides ventilation from all sides for improved running performance, can be seen on the feet of sports superstar David Beckham in adidas’ latest TV commercial.

New ventilation channels across the outsole and the use of climacool® material on the upper of the shoe help sweat to evaporate. In addition, the COOLEVER lining, a special clover-shaped yarn, keeps the foot cool, dry and comfortable during the run. The achieved performance benefit of 360° ventilation reduces thermal stress and discomfort during workouts and results in increased running performance.

adidas_press_release

adidas presents 360° ventilation running experience

with latest climacool® running shoe

April 2013 – adidas presents the climacool® Revolution running shoe, a 360° ventilation running experience for the coolest run. The latest edition of cool running, which provides ventilation from all sides for improved running performance, can be seen on the feet of sports superstar David Beckham in adidas’ latest TV commercial.

New ventilation channels across the outsole and the use of climacool® material on the upper of the shoe help sweat to evaporate. In addition, the COOLEVER lining, a special clover-shaped yarn, keeps the foot cool, dry and comfortable during the run. The achieved performance benefit of 360° ventilation reduces thermal stress and discomfort during workouts and results in increased running performance.

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The benefit of 360° ventilation is highlighted in the new climacool® launch film which shows David Beckham on a run in the summer heat. While the rest of the city is trying to get any bit of breeze with the help of hand-held fans and window-mounted air conditioners, Beckham enjoys a cool and ventilated run in his climacool® Revolution. Directed by Nathan Price and developed by 180LA, the film will launch in both a 15-second and a 30-second version in time for the shoe’s global retail launch.

The new climacool® Revolution running shoe is available as of April 2013 in adidas Sport Performance stores and other sports retailers nationwide with a recommended retail price of PHP 6895.

For more information on adidas Running, please visit www.adidas.com/running

adidas Philippines: Preparing Yourself for the 2012 adidas King of the Road

Triathlon coach Ani de Leon-Brown shares her foolproof tips to getting run-ready for the KOTR

With this year’s adidas King of the Road (KOTR) coming up this September 30, it’s time to begin your preparations for the run.

If this is your first running event and it actually took you a while to finally gather the courage to join, then keeping that motivation alive is your number one priority. You may follow the dozen or so helpful tips online (like adidasrunning on Facebook), but without the proper motivation, all your preparations are for naught.

Set Your Goals. “Preparing for a race is like preparing for an exam– you have to study the specific subject so you will not be shocked and will have the answers on race day. It pays to have a plan for whatever distance you are aiming for,” said Coach Ani de Leon-Brown, Filipina Ironwoman, triathlete, race director and proud mom.

Triathlon coach Ani de Leon-Brown shares her foolproof tips to getting run-ready for the KOTR

With this year’s adidas King of the Road (KOTR) coming up this September 30, it’s time to begin your preparations for the run.

If this is your first running event and it actually took you a while to finally gather the courage to join, then keeping that motivation alive is your number one priority. You may follow the dozen or so helpful tips online (like adidasrunning on Facebook), but without the proper motivation, all your preparations are for naught.

Set Your Goals. “Preparing for a race is like preparing for an exam– you have to study the specific subject so you will not be shocked and will have the answers on race day. It pays to have a plan for whatever distance you are aiming for,” said Coach Ani de Leon-Brown, Filipina Ironwoman, triathlete, race director and proud mom.

When asked what she usually does to keep her motivation intact, she answered, “I visualize the excitement of race day.” She adds, “Visualize that you are going through the race already, and finishing it happily. It is great to have certain goals in your mind in terms of time, effort level, pacing, etc. If you have already planned these things ahead it will be much easier to actually execute them.”

Eat Right. Now is not the time to obsess over that bag of chips in your cupboard or that triple chocolate-flavoured ice cream in the fridge. When preparing for a race, a balanced diet is vital. If you’re training for a light to moderate session, Coach Ani advises not to eat too much before the run. “Maybe a banana or a slice of bread with peanut butter, or a small bowl of oatmeal will do,” she suggests.

“If you are doing a very long session you can plan to eat a much more solid meal at least two hours beforehand,” she adds. After your workout, she recommends, “focus on taking in some lean protein along with carbs for optimal recovery.”

Hydrate. Aside from your food intake, always remember to hydrate. Coach Ani advised, “During short runs, only water is necessary. For runs longer than an hour, some sports drinks or gels can help.”

Use the right gear. It may not be wise to start buying new gear. Stick with what you have. According to Coach Ani, “all you need is your favorite pair of running shoes.” If you have nothing to wear yet, test out your gear before the race and make sure you break in your new shoes. You don’t want to commit the common mistake of ending the race with blisters on your feet or, worse, dropping out of the race before crossing the finish line because of extreme pain.

Always take comfort into consideration. You may want to wear light running shoes to increase your speed and lessen stress on your leg muscles or heavier, but flexible, shoes that move with your feet to reduce the risk of injuries. “I choose the most responsive models which also offer good support and stability from adidas,” said Coach Ani.

Plan a training routine and stick to it. If you’re a beginner and only signed up for shorter 3km or 5km distances, Coach Ani recommends a very basic regimen of running at least three times a week, with one 45-minute session, even if you have to walk part of it, and two 30-minute sessions.  For advanced runners, she suggests, “more than just aiming to finish the required minutes or distances, they have to train at their target race pace. So some sessions would have to have some speed involved.”

You may want to join a running group such as the adiNation of Runners Philippines, which provides another great approach to sticking to a routine. They have set schedules every week around Metro Manila and registration is free. It’s also a good way to meet new running buddies to train with you for the 2012 King of the Road. If this will be your first time to run, it would be a great venue to get tips and recipes for the proper diet for runners like you. Having running buddies also means surrounding yourself with like-minded people who can surely motivate you when you needed a nudge towards the right direction.

Signing up for the 2012 King of the Road is just the tip of the iceberg. Being physically and mentally prepared is what will separate you from the others and allow you to win that race. “It is an icon of a running race, one of the best and the oldest in the country. Consider yourself lucky to be part of this wonderful event, and savour every moment,” said Coach Ani, a KOTR regular.

For more information on adidas King of the Road, visit http://adidaskingoftheroad.com/ph/ or https://www.facebook.com/adidasPhilippines

On A Roll at Gold’s Gym with Adipure 360

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Another pair on the roll.
A few months after becoming official partners with Gold’s Gym, one of the top fitness centers worldwide, premier sports brand Adidas has recently rolled out its campaign for Adipure 360 in selected Gold’s Gym branches around the metro.

Adipure 360, the latest breakthrough shoes for training from Adidas is designed to give each and every user that much needed versatility and comfort during training.

Its various features command presence on the gym floor: flex grooves for maximum flexibility, an Ortholite sockliner with microbial protection, an outsole material that provides a lightweight cushioning, and a full bootie construction for anatomical comfort.

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Getting the most out of a day’s workout from Gold’s Gym has never been so efficient and convenient with the Adipure 360.

To check out the latest about this tie-up, you may visit Adidas’ Facebook Fan Page: Adidas Philippines or Gold’s Gym’s Facebook Fan Page: Gold’s Gym Philippines.

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Another pair on the roll.
A few months after becoming official partners with Gold’s Gym, one of the top fitness centers worldwide, premier sports brand Adidas has recently rolled out its campaign for Adipure 360 in selected Gold’s Gym branches around the metro.

Adipure 360, the latest breakthrough shoes for training from Adidas is designed to give each and every user that much needed versatility and comfort during training.

Its various features command presence on the gym floor: flex grooves for maximum flexibility, an Ortholite sockliner with microbial protection, an outsole material that provides a lightweight cushioning, and a full bootie construction for anatomical comfort.

adipure-360-golds-gym02

Getting the most out of a day’s workout from Gold’s Gym has never been so efficient and convenient with the Adipure 360.

To check out the latest about this tie-up, you may visit Adidas’ Facebook Fan Page: Adidas Philippines or Gold’s Gym’s Facebook Fan Page: Gold’s Gym Philippines.

Adidas Releases its St. Patrick’s Rose 2.5 Edition

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Manila, Philippines – After another huge outing last Monday and another key match-up the other day versus the Miami Heat, Derrick Rose’s Chicago Bulls enter a stretch against the East’s top teams. That includes a home match-up this Saturday on St. Patrick’s Day where the Bulls will don green uniforms and Rose will debut an all-new colorway of the adiZero Rose 2.5…

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Manila, Philippines – After another huge outing last Monday and another key match-up the other day versus the Miami Heat, Derrick Rose’s Chicago Bulls enter a stretch against the East’s top teams. That includes a home match-up this Saturday on St. Patrick’s Day where the Bulls will don green uniforms and Rose will debut an all-new colorway of the adiZero Rose 2.5.

Dubbed “St. Paddy’s,” this Kelly green colorway of the shoe hooks up to the Chicago Bulls’ special green uniforms when they play on St. Patrick’s Day, one of the most celebrated holidays in the Chicago area.

In 2006, the Chicago Bulls were one of three teams to take part in the NBA’s first-ever St. Patrick’s Day uniform celebration. The shoe features a luckskin nubuck upper that also ties back to the colors of Derrick’s childhood school, Beasley Academy.

Avail of your own adiZero Rose 2.5 St. Paddy’s in the following stores: adidas Trinoma, Greenbelt 3, SM Mall of Asia, Sm North EDSA, Cebu and Titan. It retails at Php 7,295.

Riovana Holds Grand Launch

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A heightened experience welcomed the members of the media and other guests during the grand launch of Riovana held last February 17, 2012. Owned by the running industry’s frontliner Coach Rio De La Cruz, the event demarcated the formal unveiling of this one-stop-shop that provides a different high to runners and enthusiasts alike by enlightening them about the right tools, techniques and other know-hows regarding running so they can transcend from being ordinary to extraordinary runners.

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A heightened experience welcomed the members of the media and other guests during the grand launch of Riovana held last February 17, 2012. Owned by the running industry’s frontliner Coach Rio De La Cruz, the event demarcated the formal unveiling of this one-stop-shop that provides a different high to runners and enthusiasts alike by enlightening them about the right tools, techniques and other know-hows regarding running so they can transcend from being ordinary to extraordinary runners.

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Guests were given a tour of Riovana to introduce them to the various areas within: Sole Running, where the perfect pair of shoes for an individual depending on his fitness level: gold-for speed work, interval trainings and the race day, silver – for intermediate training and bronze for beginners, are determined via the Gait Analysis – the shoes; Sole Searching, the lounge area where members can interact with other runners as they build lasting friendships over races and Sole Healing, a revolutionary recovery center that focuses on pre and post running treatments.

Apart from the tour, there were also raffle draws which paved way for lucky guests to win exclusive items from Riovana. Another highlight of the evening was the fashion show which featured the 2012 collection of some of the brands which Riovana carries.

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Visit Riovana at the Ground Floor of Active Fun Building 9th avenue corner 28th street at the Bonifacio Global City, near Honda BGC and at the 3rd Floor of Regis Center Building, Loyola Heights, Quezon City in front of Ateneo De Manila University.

For more details, please visit www.riovana.com. Like us on facebook: RiovanaPhilippines and follow us on twitter RiovanaPH for the latest updates.

Riovana’s Sole Healing: A Complete Story.

Complete.

The best word to describe Riovana’s Sole Healing: the revolutionary recovery center for athletes and sports enthusiasts alike. This hub boasts of having state-of-the-art physical therapy equipment and top-notch medical and sports practitioners as part of its core team. The whole team ensures their customers a heightened experience, one which will help them transcend from the troubles brought about by their sports activities, to bringing out their best through conditioning and post-sports treatment.

Complementing.

The kind of friendship which Dr. Gar Eufemio and Coach Jim Saret have, which brought about a powerhouse partnership: the MultiSportMatriX or MSMX. These two have been buddies since their days working with the Philippine Basketball Association (PBA). Since then, they have continuously lent their expertise in helping develop and maintain athletes’ top form.

“I specifically requested to have Jim brought in. I knew immediately that we needed him in Sole Healing after Coach Rio explained to me his concept of creating a one-stop-shop for athletes…

Complete.

The best word to describe Riovana’s Sole Healing: the revolutionary recovery center for athletes and sports enthusiasts alike. This hub boasts of having state-of-the-art physical therapy equipment and top-notch medical and sports practitioners as part of its core team. The whole team ensures their customers a heightened experience, one which will help them transcend from the troubles brought about by their sports activities, to bringing out their best through conditioning and post-sports treatment.

Complementing.

The kind of friendship which Dr. Gar Eufemio and Coach Jim Saret have, which brought about a powerhouse partnership: the MultiSportMatriX or MSMX. These two have been buddies since their days working with the Philippine Basketball Association (PBA). Since then, they have continuously lent their expertise in helping develop and maintain athletes’ top form.

“I specifically requested to have Jim brought in. I knew immediately that we needed him in Sole Healing after Coach Rio explained to me his concept of creating a one-stop-shop for athletes. With my background in Orthopedic Surgery and his extensive experience in Sports Science and conditioning, I believe that, together, we will be able to provide more holistic services to our clients,” said Dr. Gar, who is currently the President of the Philippine Orthopedic Society for Sports Medicine.

“Other members of MSMX include Dr. Jun Rafanan, the incoming President of the Philippine Academy of Rehabilitation Medicine and the current Chairman of the Department of Rehabilitation at The Medical City, and Dr. Philip Tan-Gatue, the Section Head of Acupuncture Services at The Center for Wellness and Aesthetics at The Medical City. As you can see, our different backgrounds allow us to deal extensively with various cases and tailor-fit solutions based on our clients’ needs, ” added Coach Jim, a consultant for the Philippine Olympic Committee and a certified conditioning expert.

“At the end of the day, we like working with each other. ” Dr. Gar candidly stated.

Revolutionary.

Coach Jim: “Sole Healing is a one-of-a-kind recovery center that provides a complete line of services from sports conditioning to recovery. We offer packages guaranteed to keep one in tip top shape before, during and after every sporting event.”

“What’s good about Sole Healing is that our services are not limited to runners alone. In fact, we also cater to other athletes like basketball players, football players and the like. Even regular people like you and me who simply want to be as fit as possible,” added Dr. Gar.

“We are proud of the services we offer here. Sole Healing is one of the few centers that offer cryo-treatment. Athletes complain of muscle and tendon soreness and joint aches during and after competitions and exercise. This slows them down in terms of training since they need time to mend. What we do with this machine is literally freeze the pain and swelling away. You only need a few minutes in one area, and we’ll get you back to working out in no time. Platelet-rich plasma, or PRP, injection is a simple clinic procedure and takes all of half an hour to finish. First, we extract 15 cc of your blood, place it in two test tubes containing a cell separator then spin it for a few minutes in a centrifuge machine. Afterwards, the athlete’s plasma rises to the top while the other blood components sink to the bottom. All the healing cells and growth factors (the good stuff) are in the plasma. We extract this and inject it directly into the damaged tissue, under local anesthesia of course. It is very well tolerated even by our wimpy patients. This treatment is quite popular nowadays and has been tried by Kobe Bryant, Tiger Woods and Brandon Vera.”

Coach Jim: “We also offer other services like laser and ultrasound therapy, sports massage, acupuncture, kinesio-taping and full-body stretching among others. All treatments are handled by our top-notch, charming and energetic team of registered nurses and physical therapists. In-house consultants like Dr. Gar and myself are available for consultancy by appointment.”

Dr. Gar: “What sets it apart from others is that it offers complete treatments backed up by years of experience. No need to go to another center for PT sessions or for acupuncture. Everything is in-house and offered here. Convenience is the main selling point. Oh, and the prices are very competitive too, considering the benefits of the services the center offers.”

Moving Forward.

Coach Jim: “We look forward to expanding in the years to come so we can accommodate more people in need of our services.”

“We also want to give back to our country by offering our services to deserving athletes. We feel we’ve been blessed with this opportunity to help others,” added Dr. Gar.

This kind of treatment is nothing new to the team; Dr. Gar was the founding head of the UP-PGH Sports Clinic for ten years. This is the first multi-disciplinary center that treats our less fortunate athletes for free… Dr. Jun has worked with him here since it started. Coach Jim has been working with members of the national team for the past several years.

“But right now, what we would like to focus on is how we can continuously improve our services and live up to our commitment of providing nothing short of the best when it comes to pre-sports and post-sports treatment.”

“We both look forward to healthier years ahead.”

Visit Sole Healing at the 2nd level of Riovana at the Ground Floor, Active Fun Building, 9th Avenue corner 28th Street at the Bonifacio Global City (near Honda).

For more details, please visit www.riovana.com. Like us in Facebook: RiovanaPhilippines and follow us in Twitter: RiovanaPH for the latest updates about Sole Healing.

adidas Women dare to go all in


‘Those who dare’ – these are the girls that fight with passion for their dreams; the girls that dare to go beyond their limits, the girls that have fun while doing so, and because they believe they can do it, they go “all in” to reach that goal. The adidas women dare to go all in as adidas celebrates women that are bold enough to take risks putting passion in everything they do.

Capitalizing on the unique breadth and depth of the brand is the adidas “all in” campaign, which fuses the worlds of sport, music and fashion by showcasing adidas’ distinctive presence across and into different sports, cultures and lifestyles. To follow this campaign’s success is the “all adidas” Women, bringing together personalities such as pop icon Katy Perry, tennis player Caroline Wozniacki, Staatsballett Berlin ballerinas, blogger Sneakerqueen, DJ Baby G, Chinese superstar Li Bing Bing, athlete Wei Qiuyue and the everyday girl in a mix of environments from sport to music, lifestyle to fashion. All having a connection with the brand, these girls are a perfect fit because they dare to be bold and go “all in” withadidas. The campaign highlights women across the adidas Sport Performance, adidas Originals and adidas by Stella McCartney.


‘Those who dare’ – these are the girls that fight with passion for their dreams; the girls that dare to go beyond their limits, the girls that have fun while doing so, and because they believe they can do it, they go “all in” to reach that goal. The adidas women dare to go all in as adidas celebrates women that are bold enough to take risks putting passion in everything they do.

Capitalizing on the unique breadth and depth of the brand is the adidas “all in” campaign, which fuses the worlds of sport, music and fashion by showcasing adidas’ distinctive presence across and into different sports, cultures and lifestyles. To follow this campaign’s success is the “all adidas” Women, bringing together personalities such as pop icon Katy Perry, tennis player Caroline Wozniacki, Staatsballett Berlin ballerinas, blogger Sneakerqueen, DJ Baby G, Chinese superstar Li Bing Bing, athlete Wei Qiuyue and the everyday girl in a mix of environments from sport to music, lifestyle to fashion. All having a connection with the brand, these girls are a perfect fit because they dare to be bold and go “all in” withadidas. The campaign highlights women across the adidas Sport Performance, adidas Originals and adidas by Stella McCartney.

With this campaign, adidas shows the pivotal moment when women risk it all for the pop of the flash, the roar of the crowd, the high five from a teammate. This is the moment her strength and confidence shines through — all because she dared to go there.

This Fall/Winter ’11, adidas aficionados and fans can have the hippest adidas Verve collection available at the following stores: Duty Free Philippines, Royal Duty Free Subic, and Toby’s stores located at Park Square, Robinsons Metro East, SM Taytay, SM Marilao, and SM Tarlac. You can also have an online experience with products as well as access interesting content about the ambassadors. To continue their online conversation with adidas, social platforms such as YouTube.com/adidas, where adidaswill serve up daily content from the various parts of the brand, and the adidas Philippines Facebook page are also made available.  

Youtube link: http://www.youtube.com/watch?v=ERr9Lorv9ro

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