adidas Film Series Sport 15 launches

Herzogenaurach, February 2015 – adidas brings its passion for sport to life with the roll-out of a series of films – Sport 15. All films are based on the insight that sport happens in moments. adidas celebrates the fact that every moment in sport is a chance to redefine yourself and create something new for you or your team.

In sport, no one owns today – every minute of every game is up for grabs and yours for taking.

Starring in this first wave of Sport 15 are adidas NBA stars Damian Lillard, Joakim Noah, Derrick Rose, John Wall and adidas football icons Gareth Bale, Lionel Messi, James Rodriguez and Luis Suarez.
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Dance Revolution: adidas casts a spotlight on the passion for dance

A sneak peek into the behind-the-scenes action of the dance themed #mygirls campaign for Southeast Asia

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adidas has launched its first Southeast Asia campaign for women, all in for #mygirls. The first phase themed around the girls’ love for dance highlighted the shared passion of dance between girls in Southeast Asia who rely on their peers and communities as a source of strength and play an instrumental role in inspiring each other to go all in.

Decked out in bold and playful colours, the behind- the-scenes photo shoot presented the upbeat, unique and energetic nature of the women. The stylish yet comfortable Techfit, CIimalite and Yoga apparel, coupled with the sporty adiPURE and Climacool footwear brought out the sassy and exuberant dancer in the girls.
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Karylle for adidas #mygirls

karylle-adidas-my-girls

Karylle is the Philippine representative in the new adidas SEA campaign for women, #mygirls. Read more about the new regional campaign by adidas for women below.

adidas celebrates the bonds shared between girls in Southeast Asia with its first ever regional campaign for women

adidas proudly introduces its first Southeast Asia campaign for women, all in for #mygirls. The initiative is driven by a refreshed cross-category brand direction which centres on the key insight that girls in Southeast Asia rely on their peers and communities as a source of strength and play an instrumental role in inspiring each other to go all in, whatever their pursuits.

Created by women for women, #mygirls is about providing inspiration, support and motivation through the sharing of real stories of real women through multiple touch points, to encourage Southeast Asia girls to go all in for their sporting passions.
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Adidas King of the Road 2013 Results & Photos

adidas-kotr-runners

adidas King of the Road 2013 Statistics
10K Relay = 50
10K = 3,429
16.8K = 3,617
TOTAL = 7,096

adidas King of the Road 2013 Race Results
Top Finishers 16.8k Open
MEN:
1st: Josphat Kiptanui Too, Country: Kenya, Time: 51m41s
2nd: Willy Rotich, Country: Kenya, Time: 53m08s
3rd: Pierluigi Miconi, Country: Italy, Time: 1h6m13s

kotr-champions
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Adidas KOTR 2013 Singlet and Medal Design

Adidas KOTR on July 7, 2013 at Bonifacio Global City

Design of the Adidas KOTR 2013 Official Singlet
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Design of the Adidas KOTR 2013 Finishers Medal

Adidas KOTR on July 7, 2013 at Bonifacio Global City

Design of the Adidas KOTR 2013 Official Singlet
adidas-kotr-2013-official-singlet-design

Design of the Adidas KOTR 2013 Finishers Medal
adidas-kotr-2013-finishers-medal-back

adidas-kotr-2013-finishers-medal-front

More details about Adidas KOTR 2013
Adidas King of the Road 2013
Adidas King of the Road Students’ Relay

Adidas King Of The Road Students’ Relay

There is a new category for students in the Adidas King of the Road 2013 happening on July 7 at the Bonifacio Global City, Taguig, the Students’ Relay – Read more about it below!

adidas-king-of-the-road-students-relay

2013 is the year of running for adidas.

Last February, adidas launched Energy Boost, a groundbreaking innovation in running footwear technology featuring superior cushioning that allows runners to store and unleash energy more efficiently with every stride.

To continue their efforts for all things running, adidas is back with its annual King of The Road (KOTR), one of the most anticipated races across Southeast Asia. This year, adidas is pushing the limits for KOTR to be even bigger than before as it opens a new category exclusively for students 25 years old and under.

There is a new category for students in the Adidas King of the Road 2013 happening on July 7 at the Bonifacio Global City, Taguig, the Students’ Relay – Read more about it below!

adidas-king-of-the-road-students-relay

2013 is the year of running for adidas.

Last February, adidas launched Energy Boost, a groundbreaking innovation in running footwear technology featuring superior cushioning that allows runners to store and unleash energy more efficiently with every stride.

To continue their efforts for all things running, adidas is back with its annual King of The Road (KOTR), one of the most anticipated races across Southeast Asia. This year, adidas is pushing the limits for KOTR to be even bigger than before as it opens a new category exclusively for students 25 years old and under.

The 10K Relay for Students is set specifically to encourage the youth to get into a healthy, active lifestyle and to give them a chance to represent their alma mater. Students need to team up in pairs – one male and one female – with each running 5K to complete the total 10K distance. Winners don’t just get individual cash prizes; they will also win prizes for their schools.

“adidas has always been an advocate of health and wellness through sports. The King of the Road is a testament to that fact,” said Jason Gervasio, Brand Communications and Sports Marketing Manager of adidas Philippines.

“The new School Championship category aims not only to promote fitness, but also to inspire teamwork and pride as students are given the chance to be ambassadors of their respective campuses.”

The adidas KOTR 2013 will be held on July 7, 2013 at Bonifacio Global City. Apart from the School Championship category, the race will include distances of 10K for the general public and 16.8K with Open and Closed categories. The Closed category is strictly for Filipinos while the Open category is for all nationalities.

The top male and female winners from the 16.8K Closed category will be hailed as the Philippines’ King and Queen of the Road and will represent the Philippines in the KOTR Southeast Asia Championship in Malaysia.

How to Join KOTR 2013

There are two ways to sign up for this year’s adidas King of the Road Philippines:

1. Visit http://adidaskingoftheroad.com/ph and register online by filling up all the required fields (not available for 10KM Relay for Students). Online registration is open from May 2 to June 23, 2013.

2. Visit any of the seven (7) adidas KOTR 2013 registration sites in the following stores —adidas Greenbelt 3, adidas SM Mall of Asia, adidas SM Megamall, adidas Powerplant, adidas Trinoma, adidas Two Parkade (Bonifacio Global City), or Runnr at Bonifacio High Street. Onsite registration is open from May 2 to June 30, 2013.

Race fees are as follows: P1,300 for the 16.8K race; P1,100 for for the 10K regular race; and P800 for for the 10K students’ race. Runners signing up for the 10K students’ race will have to present vaild student IDs (must be valid until July 7, 2013) at the registration sites.

There is also a discount for runners that sign up in large groups. Participants who register with their friends and family at the same time at the registration site get the following discounts:
• Group of 10 runners = Php100 off each
• Group of 15 runners = Php150 off each
• Group of 20 runners = Php200 off each

Supporting this year’s race are the sponsors Summit Water, 100 Plus, Sennheiser, EO Optical, adidas Bodycare, L Timestudio, and Century Tuna.

For more news, updates, and promos on adidas KOTR 2013, visit www.facebook.com/adidas or follow the conversation with #kotrph2013.

Adidas King of the Road 2013

adidas-king-of-the-road-2013

All In for the Biggest Race Across Southeast Asia
adidas Philippines Opens Registration for the Annual adidas King of the Road 2013

Runners, it’s time for you to gear up because adidas is now opening the registration for this year’s adidas King of the Road (KOTR), happening this July 7 at the Bonifacio Global City, Taguig.

The 2013 edition of the adidas KOTR will allow runners to choose between the 16.8K and 10k race categories. The 16.8K-distance will have two sub-categories—Closed, which will be exclusive for Filipinos, and Open category for all nationalities. Male and female runners who will top the race from the Closed category will be crowned as the Philippines’ King and Queen of the Road and will represent the country in the adidas KOTR Southeast Asia Championship in Malaysia later this year.

adidas-king-of-the-road-2013

All In for the Biggest Race Across Southeast Asia
adidas Philippines Opens Registration for the Annual adidas King of the Road 2013

Runners, it’s time for you to gear up because adidas is now opening the registration for this year’s adidas King of the Road (KOTR), happening this July 7 at the Bonifacio Global City, Taguig.

The 2013 edition of the adidas KOTR will allow runners to choose between the 16.8K and 10k race categories. The 16.8K-distance will have two sub-categories—Closed, which will be exclusive for Filipinos, and Open category for all nationalities. Male and female runners who will top the race from the Closed category will be crowned as the Philippines’ King and Queen of the Road and will represent the country in the adidas KOTR Southeast Asia Championship in Malaysia later this year.

On the other hand, the 10K-distance will have an added feature this year, the Student’s Relay category. The Students’ Relay category, created to encourage the youth to lead a healthy lifestyle, will be open exclusively to college and university students 25 years old and below. One male and one female student need to partner up and form a relay team, with each running a 5km leg. The winning pair will win cash prizes individually as well as for their respective schools.

The regular 10K race will still be held, which is open to all runners interested to join this distance. Prizes also await runners who will top the said categories.

“The brand’s battle cry is All In, as adidas continues to support and encourage people to be the best they can be in whatever interests they have —be it sports, fashion, or music ” says Jason Gervasio, adidas Brand Communications and Sports Marketing Manager. “In the case of KOTR, adidas is showcasing its commitment to sports by bringing together and empowering runners from all over the Philippines and Southeast Asia, giving them a chance to engage in their passion for running.”

adidas-kotr-2013

Southeast Asia Roads Lead to Malaysia

adidas is not only encouraging runners to compete within their countries. As part of its drive to provide the best experiences for its consumers, KOTR will once again be held in different legs across the SEA countries.

To date, the first adidas KOTR SEA Regional Championship held in October 2011 culminated in Bonifacio Global City, Taguig, involving participants from Indonesia, Malaysia, Philippines, Singapore, and Thailand. The success of this multi-country race inspired the brand to make the event a regional annual tradition. Hence, the KOTR SEA Championship Year 2 was organized and held at the Gardens by the Bay in Singapore in 2012.

This year, participants of the KOTR SEA Championship will get a chance to run through the streets of Malaysia. The final race will be held in October, where winners from Indonesia, Philippines, Singapore, and Thailand will be joined by the KOTR SEA Championship Closed Category participants from the host country itself. Only one winner each from the Male and Female divisions will be crowned as the adidas Southeast Asia King and Queen of the Road.

adidas-kotr-finishers-medal

How to Join KOTR 2013

There are two ways to sign up for this year’s adidas King of the Road Philippines:

1. Visit http://adidaskingoftheroad.com/ph and register online by filling up all the required fields (not available for 10KM Relay for Students). Online registration is open from May 2 to June 23, 2013.

2. Visit any of the seven (7) adidas KOTR 2013 registration sites in the following stores —adidas Greenbelt 3, adidas SM Mall of Asia, adidas SM Megamall, adidas Powerplant, adidas Trinoma, adidas Two Parkade (Bonifacio Global City), or Runnr at Bonifacio High Street. Onsite registration is open from May 2 to June 30, 2013.

Race fees are as follows: P1,300 for the 16.8K race; P1,100 for for the 10K regular race; and P800 for for the 10K students’ race. Runners signing up for the 10K students’ race will have to present vaild student IDs (must be valid until July 7, 2013) at the registration sites.

There is also a discount for runners that sign up in large groups. Participants who register with their friends and family at the same time at the registration site get the following discounts:
• Group of 10-14 = Php100 off each
• Group of 15-19 = Php150 off each
• Group of 20+ = Php200 off each

Supporting this year’s race are the sponsors Summit Water and 100 Plus.

For more news, updates, and promos on adidas KOTR 2013, visit www.facebook.com/adidas or follow the conversation with #kotrph2013.

David Beckham cools the world in climacool® Revolution

adidas_press_release

adidas presents 360° ventilation running experience

with latest climacool® running shoe

April 2013 – adidas presents the climacool® Revolution running shoe, a 360° ventilation running experience for the coolest run. The latest edition of cool running, which provides ventilation from all sides for improved running performance, can be seen on the feet of sports superstar David Beckham in adidas’ latest TV commercial.

New ventilation channels across the outsole and the use of climacool® material on the upper of the shoe help sweat to evaporate. In addition, the COOLEVER lining, a special clover-shaped yarn, keeps the foot cool, dry and comfortable during the run. The achieved performance benefit of 360° ventilation reduces thermal stress and discomfort during workouts and results in increased running performance.

adidas_press_release

adidas presents 360° ventilation running experience

with latest climacool® running shoe

April 2013 – adidas presents the climacool® Revolution running shoe, a 360° ventilation running experience for the coolest run. The latest edition of cool running, which provides ventilation from all sides for improved running performance, can be seen on the feet of sports superstar David Beckham in adidas’ latest TV commercial.

New ventilation channels across the outsole and the use of climacool® material on the upper of the shoe help sweat to evaporate. In addition, the COOLEVER lining, a special clover-shaped yarn, keeps the foot cool, dry and comfortable during the run. The achieved performance benefit of 360° ventilation reduces thermal stress and discomfort during workouts and results in increased running performance.

climacool_1_revolution_M__01

The benefit of 360° ventilation is highlighted in the new climacool® launch film which shows David Beckham on a run in the summer heat. While the rest of the city is trying to get any bit of breeze with the help of hand-held fans and window-mounted air conditioners, Beckham enjoys a cool and ventilated run in his climacool® Revolution. Directed by Nathan Price and developed by 180LA, the film will launch in both a 15-second and a 30-second version in time for the shoe’s global retail launch.

The new climacool® Revolution running shoe is available as of April 2013 in adidas Sport Performance stores and other sports retailers nationwide with a recommended retail price of PHP 6895.

For more information on adidas Running, please visit www.adidas.com/running