David Beckham cools the world in climacool® Revolution

adidas_press_release

adidas presents 360° ventilation running experience

with latest climacool® running shoe

April 2013 – adidas presents the climacool® Revolution running shoe, a 360° ventilation running experience for the coolest run. The latest edition of cool running, which provides ventilation from all sides for improved running performance, can be seen on the feet of sports superstar David Beckham in adidas’ latest TV commercial.

New ventilation channels across the outsole and the use of climacool® material on the upper of the shoe help sweat to evaporate. In addition, the COOLEVER lining, a special clover-shaped yarn, keeps the foot cool, dry and comfortable during the run. The achieved performance benefit of 360° ventilation reduces thermal stress and discomfort during workouts and results in increased running performance.

adidas_press_release

adidas presents 360° ventilation running experience

with latest climacool® running shoe

April 2013 – adidas presents the climacool® Revolution running shoe, a 360° ventilation running experience for the coolest run. The latest edition of cool running, which provides ventilation from all sides for improved running performance, can be seen on the feet of sports superstar David Beckham in adidas’ latest TV commercial.

New ventilation channels across the outsole and the use of climacool® material on the upper of the shoe help sweat to evaporate. In addition, the COOLEVER lining, a special clover-shaped yarn, keeps the foot cool, dry and comfortable during the run. The achieved performance benefit of 360° ventilation reduces thermal stress and discomfort during workouts and results in increased running performance.

climacool_1_revolution_M__01

The benefit of 360° ventilation is highlighted in the new climacool® launch film which shows David Beckham on a run in the summer heat. While the rest of the city is trying to get any bit of breeze with the help of hand-held fans and window-mounted air conditioners, Beckham enjoys a cool and ventilated run in his climacool® Revolution. Directed by Nathan Price and developed by 180LA, the film will launch in both a 15-second and a 30-second version in time for the shoe’s global retail launch.

The new climacool® Revolution running shoe is available as of April 2013 in adidas Sport Performance stores and other sports retailers nationwide with a recommended retail price of PHP 6895.

For more information on adidas Running, please visit www.adidas.com/running

Adidas: Time To Change Up And Refresh Your Gear

Manila, Philippines – Gather up your old athletic footwear and have adidas turn the old and unwanted into something valuable as they bring back the ‘Time to Change Up’ shoe swap.

Continuing the partnership that they had in 2010 with HOPE Worldwide, a foundation that protects Filipino Children in Especially Difficult Circumstances (CEDC), adidas will once again donate all gathered athletic shoes of any brand to the foundation. In return, adidas will be giving discounts as a way of valuing the generosity of the people who will be participating.

Manila, Philippines – Gather up your old athletic footwear and have adidas turn the old and unwanted into something valuable as they bring back the ‘Time to Change Up’ shoe swap.

Continuing the partnership that they had in 2010 with HOPE Worldwide, a foundation that protects Filipino Children in Especially Difficult Circumstances (CEDC), adidas will once again donate all gathered athletic shoes of any brand to the foundation. In return, adidas will be giving discounts as a way of valuing the generosity of the people who will be participating.

Opening over 100 doors nationwide, anyone who will bring in their old pair of athletic footwear of any brand will be given discounts on a new pair of adidas footwear that they will purchase in store. All they have to do is the following:

  1. Bring in your old Athletic Footwear of any brand to receive:
  2. Php500 OFF your Footwear purchase worth Php3000- Php4999
  3. Php1000 OFF your Footwear purchase worth Php5000 and up
  4. *Only regularly priced items are valid.
  5. Each discount value is applicable for only one pair of shoes purchased.
  6. Bring in as many old Athletic Footwear to avail of the discounts.
  7. Only Athletic Footwear is accepted (No sandals, high heels, leather or infant shoes, etc.)
  8. Old Athletic Footwear have to be in decent condition and still functional
  9. All shoes will be donated to Hope Worldwide Philippines Inc.

The Time to Change Up campaign runs from August 23 to October 07.

For more information, you may visit the adidas Philippines Facebook page https://www.facebook.com/adidasPhilippines