David Beckham cools the world in climacool® Revolution

adidas_press_release

adidas presents 360° ventilation running experience

with latest climacool® running shoe

April 2013 – adidas presents the climacool® Revolution running shoe, a 360° ventilation running experience for the coolest run. The latest edition of cool running, which provides ventilation from all sides for improved running performance, can be seen on the feet of sports superstar David Beckham in adidas’ latest TV commercial.

New ventilation channels across the outsole and the use of climacool® material on the upper of the shoe help sweat to evaporate. In addition, the COOLEVER lining, a special clover-shaped yarn, keeps the foot cool, dry and comfortable during the run. The achieved performance benefit of 360° ventilation reduces thermal stress and discomfort during workouts and results in increased running performance.

adidas_press_release

adidas presents 360° ventilation running experience

with latest climacool® running shoe

April 2013 – adidas presents the climacool® Revolution running shoe, a 360° ventilation running experience for the coolest run. The latest edition of cool running, which provides ventilation from all sides for improved running performance, can be seen on the feet of sports superstar David Beckham in adidas’ latest TV commercial.

New ventilation channels across the outsole and the use of climacool® material on the upper of the shoe help sweat to evaporate. In addition, the COOLEVER lining, a special clover-shaped yarn, keeps the foot cool, dry and comfortable during the run. The achieved performance benefit of 360° ventilation reduces thermal stress and discomfort during workouts and results in increased running performance.

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The benefit of 360° ventilation is highlighted in the new climacool® launch film which shows David Beckham on a run in the summer heat. While the rest of the city is trying to get any bit of breeze with the help of hand-held fans and window-mounted air conditioners, Beckham enjoys a cool and ventilated run in his climacool® Revolution. Directed by Nathan Price and developed by 180LA, the film will launch in both a 15-second and a 30-second version in time for the shoe’s global retail launch.

The new climacool® Revolution running shoe is available as of April 2013 in adidas Sport Performance stores and other sports retailers nationwide with a recommended retail price of PHP 6895.

For more information on adidas Running, please visit www.adidas.com/running

Less weight, more speed: adidas launches the adiZero F50 Runner 2

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Manila, January 2011 – adidas recently launched the new adiZero F50 Runner 2 designed to make runners from all sports faster. Whether you are training to get down the sidelines of a football field faster or want to improve your speed on the court, the shoe is extremely light and flexible, and has a barefoot-like feel.

“The less weight you have on your feet while running, the faster you can be and that is what our lightweight adiZero products are all about,” explains Andrew Barr, Product Manager of adiZero. “Some of the fastest athletes in the world such as Yohan Blake and Veronica Campbell Brown are winning gold medals in adiZeros and now the adiZero F50 Runner 2 brings this lightweight concept to everybody who needs the perfect shoe for training, whatever the sport.”

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Manila, January 2011 – adidas recently launched the new adiZero F50 Runner 2 designed to make runners from all sports faster. Whether you are training to get down the sidelines of a football field faster or want to improve your speed on the court, the shoe is extremely light and flexible, and has a barefoot-like feel.

“The less weight you have on your feet while running, the faster you can be and that is what our lightweight adiZero products are all about,” explains Andrew Barr, Product Manager of adiZero. “Some of the fastest athletes in the world such as Yohan Blake and Veronica Campbell Brown are winning gold medals in adiZeros and now the adiZero F50 Runner 2 brings this lightweight concept to everybody who needs the perfect shoe for training, whatever the sport.”

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The adiZero F50 Runner 2 incorporates key adidas technologies and delivers the lightest in footwear without sacrificing an ounce of performance. The light weight is a result of the new SPRINTFRAME platform which replaces the conventional (more heavyweight) shoe construction, thus saving shoe weight. The platform maintains important performance characteristics such as comfort and stability, and allows for optimum forefoot propulsion. Fully integrated in the SPRINTFRAME platform is the TORSION® SYSTEM which allows independent movement of fore- and rear foot. The shoe upper also contains SPRINTWEB, a lightweight mesh construction achieved through a strong seamlessly bonded web for maximum comfort, support and breathability.

The shoe also features full forefoot adiPRENE®+ which propels the forefoot for an improved toe-off. The shoe includes a new tendon outsole design which increases the grip offroad and allows for perfect transition on the road and also contains extended FORMOTION™ which reduces the stress on the body during the transition phase by adapting to the foot’s natural movement.

The new adiZero F50 Runner 2 is worth P5,695, and is made available in the following stores: adidas, Planet Sports, Toby’s, RUNNR, Sole Academy, Sports Central, Olympic Village, Proline, Athlete’s Foot, Sports Town, Sports Central, MJ46, and SM malls and Department Stores nationwide. For more information, visit www.facebook.com/adidasPhilippines.

About adidas
adidas is a global designer, developer and marketer of athletic footwear, apparel and accessories with the mission to be the leading sports brand in the world. Brand adidas is part of the adidas Group, a corporation that includes brands such as Reebok, TaylorMade and Rockport.

About the adidas Group
The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around the core brands adidas, Reebok, TaylorMade, Rockport and Reebok-CCM Hockey. Headquartered in Herzogenaurach, Germany, the Group has more than 42,000 employees and generated sales of € 12 billion in 2010.