Karylle for adidas #mygirls


Karylle is the Philippine representative in the new adidas SEA campaign for women, #mygirls. Read more about the new regional campaign by adidas for women below.

adidas celebrates the bonds shared between girls in Southeast Asia with its first ever regional campaign for women

adidas proudly introduces its first Southeast Asia campaign for women, all in for #mygirls. The initiative is driven by a refreshed cross-category brand direction which centres on the key insight that girls in Southeast Asia rely on their peers and communities as a source of strength and play an instrumental role in inspiring each other to go all in, whatever their pursuits.

Created by women for women, #mygirls is about providing inspiration, support and motivation through the sharing of real stories of real women through multiple touch points, to encourage Southeast Asia girls to go all in for their sporting passions.
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