David Beckham cools the world in climacool® Revolution

adidas_press_release

adidas presents 360° ventilation running experience

with latest climacool® running shoe

April 2013 – adidas presents the climacool® Revolution running shoe, a 360° ventilation running experience for the coolest run. The latest edition of cool running, which provides ventilation from all sides for improved running performance, can be seen on the feet of sports superstar David Beckham in adidas’ latest TV commercial.

New ventilation channels across the outsole and the use of climacool® material on the upper of the shoe help sweat to evaporate. In addition, the COOLEVER lining, a special clover-shaped yarn, keeps the foot cool, dry and comfortable during the run. The achieved performance benefit of 360° ventilation reduces thermal stress and discomfort during workouts and results in increased running performance.

adidas_press_release

adidas presents 360° ventilation running experience

with latest climacool® running shoe

April 2013 – adidas presents the climacool® Revolution running shoe, a 360° ventilation running experience for the coolest run. The latest edition of cool running, which provides ventilation from all sides for improved running performance, can be seen on the feet of sports superstar David Beckham in adidas’ latest TV commercial.

New ventilation channels across the outsole and the use of climacool® material on the upper of the shoe help sweat to evaporate. In addition, the COOLEVER lining, a special clover-shaped yarn, keeps the foot cool, dry and comfortable during the run. The achieved performance benefit of 360° ventilation reduces thermal stress and discomfort during workouts and results in increased running performance.

climacool_1_revolution_M__01

The benefit of 360° ventilation is highlighted in the new climacool® launch film which shows David Beckham on a run in the summer heat. While the rest of the city is trying to get any bit of breeze with the help of hand-held fans and window-mounted air conditioners, Beckham enjoys a cool and ventilated run in his climacool® Revolution. Directed by Nathan Price and developed by 180LA, the film will launch in both a 15-second and a 30-second version in time for the shoe’s global retail launch.

The new climacool® Revolution running shoe is available as of April 2013 in adidas Sport Performance stores and other sports retailers nationwide with a recommended retail price of PHP 6895.

For more information on adidas Running, please visit www.adidas.com/running

Earn Filipino street cred with the adidas Philippine Range Collection 2011

 

The iconic three-stripe brand, adidas, proudly launches the fourth installment of the Philippine Range collection. Featuring jackets and t-shirts that are playing on the Philippine flag’s trademark colors, adidas offers a fresh and modern take on the Philippine Range collection with its minimalist design.

Blue, red, white, with a few touches of yellow – this month, wear these colors with pride as the adidas Philippine Range collection makes for a major street cred-worthy look. adidas yet again showcases their attention to details as the patriotic line is simple and not too literal when it comes to their design aesthetic.

Go all in on Filipino pride as the collection features stylized Pilipinas seals and statement tees while also donning three bold stripes running down on its sleeve. Tiny details, reminiscent of the flag, are also found where three stars and a sun lie on its urban designs. The adidas logo is then stitched at the front. Complementing the premium jackets, the round-neck statement T-shirts feature the same clean and nationalistic chic design elements.

The adidas Philippine range collection originally debuted in 2007. Continuously celebrating individuality, adidas let’s you express your eagerness to express your national identity and gives you the opportunity to hold your head up high with swagger confidence. The adidas Philippine Range is available at adidas stores nationwide. For more information, visit https://www.facebook.com/adidasPhilippines

 

adidas crowns the King of the Road this 2011

MANILA, October 23 – The adidas King of the Road (KOTR) came to a vibrant and colorful close at the Bonifacio Global City grounds as thousands of participants fought to the finish as they vied for the ‘adidas Southeast Asia King of the Road 2011’ crown.

MANILA, October 23 – The adidas King of the Road (KOTR) came to a vibrant and colorful close at the Bonifacio Global City grounds as thousands of participants fought to the finish as they vied for the ‘adidas Southeast Asia King of the Road 2011’ crown.

Exemplifying the brand’s exceptional commitment to sport, the adidas KOTR has unified runners from all around Asia – with participants from Thailand, then Singapore, Indonesia, and Malaysia. The race then culminated here in its first ever host country, making Philippines the ultimate race destination. Represented through the variety of different coloured adidas singlets, the multi-colour showcase is meant to demonstrate the vibrancy of the sports scene across Southeast Asia.

The adidas KOTR was a testament to the keen and enthusiastic participants overflowing with energy as early as three in the morning as they prepare for the very first gunstart at 5AM. With three different categories varying from 5K, to 16.8K and 21K, the routes make for an enjoyable and pleasant race day. adidas definitely delivered the race of a lifetime, creating an experience where runners not only challenged themselves but also achieved personal breakthroughs. Celebrities who made personal breakthroughs in this race are Robi Domingo, Rich Hardin, and Karylle . Even Iza Calzado, Will DeVaughn, Kim Atienza, and Rovilson Fernandez went all in with at the adidas King of the Road race.

The 16.8K category is the most distinctive signature distance this year as winners from the previous legs in Thailand, Singapore, Indonesia, and Malaysia were flown in to represent their countries. Taking home the King of the Road 2011 crowns are I Gusti Gede Karang Asem with a running time of 57:58 and Mary Joy Tabal with a runnning time of 1:04:44 for our 16.8K Southeast Asian  winners, David Mutai with a running time of 54:41 and Esthar Karimi with a running time of 1:02:07 for the 16.8K Open Category; John Philip Duenas with a running time of 54:41 for the 16.8K Closed Category; Kimbert Sarmiento  with a running time of 15:59 for the 5K Category; and Frederick Mwingirwa Mathiu with a running time of 1:10:12 for the 21K Category.

With the availability of premium running products and training platforms, adidas provides runners with the tools needed for a better run—whether it’s finishing the first marathon or breaking a personal best. From the adiNation of Runners, a running community formed to help motivate and train running enthusiasts to train together on a weekly basis; to the launch of the adidas miCoach virtual training system, nothing else gets a runner more prepared for a race than adidas. Race analysis and photos will be made available 3 weeks after the race day at http://runrio.com/. For more information and updates, participants may continuously check http://www.adidaskingoftheroad.com/or visit http://www.facebook.com/adidasPhilippines .


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adidas Women dare to go all in


‘Those who dare’ – these are the girls that fight with passion for their dreams; the girls that dare to go beyond their limits, the girls that have fun while doing so, and because they believe they can do it, they go “all in” to reach that goal. The adidas women dare to go all in as adidas celebrates women that are bold enough to take risks putting passion in everything they do.

Capitalizing on the unique breadth and depth of the brand is the adidas “all in” campaign, which fuses the worlds of sport, music and fashion by showcasing adidas’ distinctive presence across and into different sports, cultures and lifestyles. To follow this campaign’s success is the “all adidas” Women, bringing together personalities such as pop icon Katy Perry, tennis player Caroline Wozniacki, Staatsballett Berlin ballerinas, blogger Sneakerqueen, DJ Baby G, Chinese superstar Li Bing Bing, athlete Wei Qiuyue and the everyday girl in a mix of environments from sport to music, lifestyle to fashion. All having a connection with the brand, these girls are a perfect fit because they dare to be bold and go “all in” withadidas. The campaign highlights women across the adidas Sport Performance, adidas Originals and adidas by Stella McCartney.


‘Those who dare’ – these are the girls that fight with passion for their dreams; the girls that dare to go beyond their limits, the girls that have fun while doing so, and because they believe they can do it, they go “all in” to reach that goal. The adidas women dare to go all in as adidas celebrates women that are bold enough to take risks putting passion in everything they do.

Capitalizing on the unique breadth and depth of the brand is the adidas “all in” campaign, which fuses the worlds of sport, music and fashion by showcasing adidas’ distinctive presence across and into different sports, cultures and lifestyles. To follow this campaign’s success is the “all adidas” Women, bringing together personalities such as pop icon Katy Perry, tennis player Caroline Wozniacki, Staatsballett Berlin ballerinas, blogger Sneakerqueen, DJ Baby G, Chinese superstar Li Bing Bing, athlete Wei Qiuyue and the everyday girl in a mix of environments from sport to music, lifestyle to fashion. All having a connection with the brand, these girls are a perfect fit because they dare to be bold and go “all in” withadidas. The campaign highlights women across the adidas Sport Performance, adidas Originals and adidas by Stella McCartney.

With this campaign, adidas shows the pivotal moment when women risk it all for the pop of the flash, the roar of the crowd, the high five from a teammate. This is the moment her strength and confidence shines through — all because she dared to go there.

This Fall/Winter ’11, adidas aficionados and fans can have the hippest adidas Verve collection available at the following stores: Duty Free Philippines, Royal Duty Free Subic, and Toby’s stores located at Park Square, Robinsons Metro East, SM Taytay, SM Marilao, and SM Tarlac. You can also have an online experience with products as well as access interesting content about the ambassadors. To continue their online conversation with adidas, social platforms such as YouTube.com/adidas, where adidaswill serve up daily content from the various parts of the brand, and the adidas Philippines Facebook page are also made available.  

Youtube link: http://www.youtube.com/watch?v=ERr9Lorv9ro

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