Less weight, more speed: adidas launches the adiZero F50 Runner 2

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Manila, January 2011 – adidas recently launched the new adiZero F50 Runner 2 designed to make runners from all sports faster. Whether you are training to get down the sidelines of a football field faster or want to improve your speed on the court, the shoe is extremely light and flexible, and has a barefoot-like feel.

“The less weight you have on your feet while running, the faster you can be and that is what our lightweight adiZero products are all about,” explains Andrew Barr, Product Manager of adiZero. “Some of the fastest athletes in the world such as Yohan Blake and Veronica Campbell Brown are winning gold medals in adiZeros and now the adiZero F50 Runner 2 brings this lightweight concept to everybody who needs the perfect shoe for training, whatever the sport.”

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Manila, January 2011 – adidas recently launched the new adiZero F50 Runner 2 designed to make runners from all sports faster. Whether you are training to get down the sidelines of a football field faster or want to improve your speed on the court, the shoe is extremely light and flexible, and has a barefoot-like feel.

“The less weight you have on your feet while running, the faster you can be and that is what our lightweight adiZero products are all about,” explains Andrew Barr, Product Manager of adiZero. “Some of the fastest athletes in the world such as Yohan Blake and Veronica Campbell Brown are winning gold medals in adiZeros and now the adiZero F50 Runner 2 brings this lightweight concept to everybody who needs the perfect shoe for training, whatever the sport.”

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The adiZero F50 Runner 2 incorporates key adidas technologies and delivers the lightest in footwear without sacrificing an ounce of performance. The light weight is a result of the new SPRINTFRAME platform which replaces the conventional (more heavyweight) shoe construction, thus saving shoe weight. The platform maintains important performance characteristics such as comfort and stability, and allows for optimum forefoot propulsion. Fully integrated in the SPRINTFRAME platform is the TORSION® SYSTEM which allows independent movement of fore- and rear foot. The shoe upper also contains SPRINTWEB, a lightweight mesh construction achieved through a strong seamlessly bonded web for maximum comfort, support and breathability.

The shoe also features full forefoot adiPRENE®+ which propels the forefoot for an improved toe-off. The shoe includes a new tendon outsole design which increases the grip offroad and allows for perfect transition on the road and also contains extended FORMOTION™ which reduces the stress on the body during the transition phase by adapting to the foot’s natural movement.

The new adiZero F50 Runner 2 is worth P5,695, and is made available in the following stores: adidas, Planet Sports, Toby’s, RUNNR, Sole Academy, Sports Central, Olympic Village, Proline, Athlete’s Foot, Sports Town, Sports Central, MJ46, and SM malls and Department Stores nationwide. For more information, visit www.facebook.com/adidasPhilippines.

About adidas
adidas is a global designer, developer and marketer of athletic footwear, apparel and accessories with the mission to be the leading sports brand in the world. Brand adidas is part of the adidas Group, a corporation that includes brands such as Reebok, TaylorMade and Rockport.

About the adidas Group
The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around the core brands adidas, Reebok, TaylorMade, Rockport and Reebok-CCM Hockey. Headquartered in Herzogenaurach, Germany, the Group has more than 42,000 employees and generated sales of € 12 billion in 2010.