All running enthusiasts will definitely experience a different high now that Nike is finally available at Riovana, the Sole of Running. With its arrival, Nike widens Riovana’s assortment of brands it carries as it joins Adidas, New Balance, Mizuno, Saucony and Asics on shelf.

With top-of-the-line shoes, apparel and accessories to match, Nike’s inclusion in Riovana’s portfolio allows this one-of-a-kind retail store slash runner’s haven slash recovery center to provide more options in helping runners achieve their own nirvana.

Check out the latest Nike releases at Riovana.

Visit Riovana at the Ground Floor of Active Fun Building 9th avenue corner 28th street at the Bonifacio Global City, near Honda BGC and at the 3rd Floor of Regis Center Building, Loyola Heights, Quezon City in front of Ateneo De Manila University.

For more details, please visit www.riovana.com. Like us on facebook: RiovanaPhilippines and follow us on twitter for the latest updates.

Manila, January 2011 – adidas recently launched the new adiZero F50 Runner 2 designed to make runners from all sports faster. Whether you are training to get down the sidelines of a football field faster or want to improve your speed on the court, the shoe is extremely light and flexible, and has a barefoot-like feel.

“The less weight you have on your feet while running, the faster you can be and that is what our lightweight adiZero products are all about,” explains Andrew Barr, Product Manager of adiZero. “Some of the fastest athletes in the world such as Yohan Blake and Veronica Campbell Brown are winning gold medals in adiZeros and now the adiZero F50 Runner 2 brings this lightweight concept to everybody who needs the perfect shoe for training, whatever the sport.”

The adiZero F50 Runner 2 incorporates key adidas technologies and delivers the lightest in footwear without sacrificing an ounce of performance. The light weight is a result of the new SPRINTFRAME platform which replaces the conventional (more heavyweight) shoe construction, thus saving shoe weight. The platform maintains important performance characteristics such as comfort and stability, and allows for optimum forefoot propulsion. Fully integrated in the SPRINTFRAME platform is the TORSION® SYSTEM which allows independent movement of fore- and rear foot. The shoe upper also contains SPRINTWEB, a lightweight mesh construction achieved through a strong seamlessly bonded web for maximum comfort, support and breathability.

The shoe also features full forefoot adiPRENE®+ which propels the forefoot for an improved toe-off. The shoe includes a new tendon outsole design which increases the grip offroad and allows for perfect transition on the road and also contains extended FORMOTION™ which reduces the stress on the body during the transition phase by adapting to the foot’s natural movement.

The new adiZero F50 Runner 2 is worth P5,695, and is made available in the following stores: adidas, Planet Sports, Toby’s, RUNNR, Sole Academy, Sports Central, Olympic Village, Proline, Athlete’s Foot, Sports Town, Sports Central, MJ46, and SM malls and Department Stores nationwide. For more information, visit www.facebook.com/adidasPhilippines.

About adidas
adidas is a global designer, developer and marketer of athletic footwear, apparel and accessories with the mission to be the leading sports brand in the world. Brand adidas is part of the adidas Group, a corporation that includes brands such as Reebok, TaylorMade and Rockport.

About the adidas Group
The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around the core brands adidas, Reebok, TaylorMade, Rockport and Reebok-CCM Hockey. Headquartered in Herzogenaurach, Germany, the Group has more than 42,000 employees and generated sales of € 12 billion in 2010.

Get inspired to run by the newest running shoes to hit the Philippine Market: Saucony(www.saucony.com). Now available at Riovana, the Sole of Running, Saucony is one of the best known brands when it comes to high performance footwear. Founded in 1898 in Kutztown, Pennsylvania, Saucony lives up to its commitment of inspiring runners, by continuously developing innovative shoe designs to compliment each and every need of all runners out there. Saucony is the powerhouse behind groundbreaking technologies like the Flexion Plate, ProGrid, Arch-Lock and ViziPro, all of which have contributed much in helping runners find their own strength, which is incidentally the current campaign of the brand.

Among the models exclusively distributed by Riovana are: the ProGrid Kinvara2, the popular choice for both men and women when it comes to minimalist trainers built for everyday use. Super light, flexible and breathable, it redefines the next generation trainers. On the other hand, the Grid Type A5, is a lightweight racing pair that offers improved traction so that you won’t miss a step. Perfect for men and women who just got into the running habit. Lastly, the Power Grid Hurricane, a must-have for men who want to gain top speed, reminiscent of the product’s namesake. This model offers a super cushioned footing that allows one to race mile after mile at top speed with the greatest of ease.

Hurry! Don’t miss this chance to try out the shoe brand that lives and breathes the spirit of running for a most heightened experience: Saucony.
Check out Saucony at the Riovana Branches at the Lower Ground Floor, Active Fun Building, 9th avenue corner 28th street at the Bonifacio Global City, near Honda BGC and at the 3rd Floor of Regis Center Building, Loyola Heights, Quezon City in front of Ateneo De Manila University.

For more details, visit www.riovana.com. Like us on Facebook: RiovanaPhilippines and follow us on twitter: RiovanaPH for the latest updates.

Philippines, DATE – A different pair of feet, a different shoe mould, a different fit but the same dream experience. The LunarEclipse+ 2 is set to offer runners the perfect customized fit with the introduction of Dynamic Fit Technology.

Created in Nike’s Innovation Kitchen and Sports Research Lab, Dynamic Fit is designed to eliminate the space between the foot and the shoe for a customized fit that feels like the ‘second skin,’ no matter the foot size or shape. Dynamic Fit technology features soft material that wraps like fingers around the mid-foot and arch for a glove-like fit. The perfect fit can be achieved with a simple motion of tightening the laces, which are connected to the Dynamic Fit mid-foot cage for the perfect wrap.

Pushing innovation limits to help runners achieve their full potential, the LunarEclipse+2 also features ultra-soft Lunarlon cushioning for a smooth ride and the innovative Dynamic Support stability system that works in tandem with the Lunarlon cushioning to for an easy, gradual transition and a smooth ride.

Dynamic Support is a two-part midsole system working in tandem with the ultra-plush Lunarlon cushioning to provide stability and support. Opposing wedges of foam move the runner from soft to stable as the heel lands and the foot flexes down, providing for an easy, gradual transition and a smooth ride. The Fitsole 4 sockliner provides extra support and comfort by combining two densities of foam – one more resilient, one a little softer for increased smooth transition. The LunarEclipse+2 also features a TPU heel cup that works with the heel clip for superior fit and support.

Marrying art and innovation, Nike partnered renowned make up and body paint artist Joanne Gair to bring to life the concept of ‘second skin.’ A natural collaboration choice, Joanne Gair embodies the same passion and attention to detail in honing her craft, mirroring Nike’s own obsession over every aspect of craft and design.

*Joanne Gair painting the LunarEclipse+2 on model’s bare feet.

To complete the runner’s attire, the Hurricane Vapor Jacket (Men’s) and the Cyclone Vapor Jacket (Women’s) are the perfect complements to every runner’s wardrobe as we exit the tail end of the monsoon season that plagues the region.

Both the Hurricane Vapor Jacket and the Cyclone Vapor Jacket are designed to protect runners from the rain and wind without the extra warmth of a heavy jacket. The light sheer fabric shell made of ripstop fabric is internally flocked (fibres adhered to the surface in a pattern) to maximize breathability by preventing the jacket from sticking to the skin.

Showcasing innovative attention to detail, the lower-back pocket on both jackets serve as both storage and on-the-go option when the runner wants to pack the jacket into itself.

The LunarEclipse+2 will be available in stores in Southeast Asia from January 13, 2012, in the following countries:
* Indonesia, IND 1, 6999, 000
* Malaysia, MYR 519
* Singapore, SGD 239
* Thailand, THB 5, 400
* Philippines, PHP 6, 495

The Hurricane Vapor Jacket and Cyclone Vapor Jacket will be available from January 1, 2012:
* Indonesia, IND 999, 000
* Malaysia, MYR 369
* Singapore, SGD 159
* Thailand, THB 3, 650
* Philippines, PHP 4, 795

About Nike
NIKE, Inc. based near Beaverton, Oregon, is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned Nike subsidiaries include Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Cole Haan, which designs, markets and distributes luxury shoes, handbags, accessories and coats; Umbro Ltd., a leading United Kingdom-based global football (soccer) brand; and Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories. For more information, visit www.nikebiz.com.

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Media contacts:
Mae Dichupa
Nike Philippines
Country Marketing Manager
E-mail:Mae.Dichupa@nike.com

Miles Montecillo / Pam Mariano / Jandric Lim
Ogilvy Public Relations Worldwide
E-mail: Miles.Montecillo@ogilvy.com / Pam.Mariano@ogilvy.com / Jandric.Lim@ogilvy.com
Tel: 238-7000 loc. 7006/7049/7051

Note: This is a sponsored post

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